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Several in the group were Ohlala users, but Poppenreiter puts those numbers in the low single digits. "I was exhausted, I was at the conference the whole day." There’s no question the group was pulling off a stunt.
A leaked Facebook invitation for the party-within-a-party encouraged invitees to "grab a drink and mingle with men who crave the finer things in life." A publicity stunt involving a controversial app doesn’t sound like the stuff of trending topics, until you consider NOAH’s abysmal female attendance rate — at this year’s event, only 11 out of its 108 speakers were women.
As more results-oriented users of Tinder or Ok Cupid can attest, if you’ve logged on with the objective to meet up with someone that night, you can often be left frustrated.
With Ohlala, everyone wants something, and everyone’s on a tight schedule. People use Tinder or Ok Cupid for everything from NSA hookups to long-term relationship hunting, but there’s a high likelihood that you and the person you’re courting electronically might not be on the same page, even if both of you put "casual dating" in your "looking for" field.
That week Berlin had been host to the NOAH Conference, an invite-only event comparable to Code Conference or Disrupt back in the States.
According to multiple reports, the gala party two nights earlier had been characterized by a high number of "attractive, glamorously dressed women" who flirted aggressively with the male attendees and handed out business cards.
"I was like, oh, he’s kind of …" Neither had plans that night, so they started figuring out where they could meet up for a drink.
Glued to her Twitter feed as we sit on the deck, Poppenreiter dismisses the credit card part, at least, as "ridiculous." But, she says, "It’s true, to some extent.
We did invite people [to the NOAH party], but it was more my friends." Her all-female guerrilla marketing team were dressed up, sure; it was a party, after all.
After spending a lazy Saturday afternoon browsing through the dating app she was currently experimenting with, she hit it off with a nice-sounding guy, and the two exchanged real names and numbers.
She found herself Googling Stuart*, a Brit living in Amsterdam.